One of the stand-out themes of VMWorld was the very small number of people there that had attended every VMWorld since they began.  I couldn’t help, along with my peers there at the conference, but be reminded of the growth in the conference, the market, the understanding of what the products and technologies do throughout the years.  Success is the product of everything else done right and I found myself wondering when the first SphereWorld might be…

This year’s trip was slightly different than past experiences in that I did not have a booth, and also a number of friends and some of the usual suspects I have come accustomed to seeing did not display or in some cases did not even attend. Much of this was due in part to VMWorld selling out sponsorships early this year; I understand over 22,000 people attended. I attended some great sessions for sure, but one of the greatest benefits of VMWorld, is that it’s a great forum for nurturing and expanding partnerships. With this in mind I hope to share some of the insights I enjoyed with partners and friends and of course my takeaways on what was shown by VMWare themselves.


Liquidware Labs LogoLiquidware Labs always offers great aligning conversations. One thing that sets us apart in their ecosystem is that despite the fact that it seems to always be “the year of VDI”, we and Liquidware agree that it always boils down to application and workload delivery that determines whether users will be satisfied or not. The guys at Liquidware have created a great tool, one which we love to use, that not only shows what everyone is using on their desktops, but also gives a specific simple report stating what is ideal for VDI, what is borderline, and what is not a good idea. We discussed typical customer struggles, especially with other hyperconverged offerings where workloads are generalized and appliances generic. With us however it is different! Our platform is workload optimized and soon will be offering the fastest GPU workloads available anywhere for VDI deployment. With the new additions to our V3 platform, all workloads can be addressed through our workload optimized hyperconverged solution. In addition to this our G-Series line of appliances that utilize our Glassware 2.0 container technology, allow for applications previously not virtualizable to be simply containerized and delivered to any device and soon pretty soon to even a virtual desktop. Expect more about us and Liquidware as we deepen this relationship further.


AMD logoAMD just announced ( its latest offering for GPUs that can be shared in virtualized environments. Simon Bramfitt, now heading up our Office of the CTO said this on twitter regarding AMD’s new offering: “@AMD has just announced vGPU done right. It is most impressive.” Whether you are looking at Virtual Desktops or containerized applications, GPUs such as these, and the unique ways they are used, can be paired with our patent pending technologies to make available some very unique positioning and allow us to deliver everything or ANY(thing) without compromise. I am excited about our GPU roadmap for unique offerings of workload optimized hyperconvergence and will update this as things develop.

Dell logoOn to Dell; They were showing off their EVO:Rail with the help of VMWare, who showcased it because there is so much focus on hyperconvergence’s ability to simplify the deployment of virtualized solutions. I will not speak for Simon Bramfitt who was with me, but speaking for myself, I was interested in Dell’s own virtual desktop software offering called vWorkspace which has many of the great features of VMWare’s Horizon View but for a fraction of the cost. It looks like the latest version of vWorkspace has some great new features and could be very exciting. Continuing to work with the great folks at Dell is always time well spent and I look forward to more of that.

vmware logoLastly of course is VMWare. It is always great to align with them and get caught up, especially after their many announcements that take place every August. Rather than focus on each exciting announcement which could impact us, I will focus on the general relationship and how we are able to leverage new offerings while focusing on the unique workload optimized solutions we offer. Some exciting stuff VMWare announced was:



 NSX – virtual networking and security which we can use to deliver simple, scalable security of individual machines or entire groups of machines.




 ENZO – while a collection of many technologies, there are many things we will be able to leverage to strengthen our combined offerings to deliver faster, easier and even take our distributed architecture model to new places such as consumer offerings.




vmware airwatch

A2 – Loosely connected to ENZO and focusing on Mobile Device Management and Mobile Application Management it is clear that managing a user’s workload of ANY type on ANY device is something we have in common however A2 only is used to manage workloads on local machines that are native to that OS, whereas Glassware 2.0 once and for all puts applications in containers making them forever more available to ANY device, Anywhere, at Any time even if not native to that OS. A2 is a great compliment in that the goal would be to have the best of all worlds and manage devices and applications knowing that you have access to the security and other benefits of a hosted containerized version of the apps you might want to manage.


There are a number of technologies within some of these that likely merit their own blogs because of what our unique and patent pending technologies such as Desktop Cloud Orchestrator (DCO) and Glassware 2.0 can take advantage of that others will either struggle with but most likely simply can’t do.

It is clear that what we bring and offer to all of these technologies, solutions, and partners can have great benefits for customers that want to take advantage of our unique capabilities. A few to ponder:

Distributed architectures – the NextCloud will be distributed. I would add that although you can have a hybrid cloud business model without hybrid cloud technology, our ability to offer the needed hybrid cloud tech brings new business models never before possible, which we have already begun working on with some of our partners.

Autonomous Resource Scheduling – Desktop as well as containerized applications in the cloud rely on the physical machine resources they are running on. Although different in design and capabilities, we uniquely offer the ability to optimize access to the underlying infrastructure for workloads regardless of location. We can leverage on premise workload optimized appliances and couple them to cloud infrastructure or to public cloud offerings; in as many flavors as can be dreamed up…for each workload and workflow.

Containerized Windows Applications as well as our own Microvisor – Server workloads are fast becoming prolific, though there are still more questions than answers for what should be containerized and how legacy workloads might be put in them to take advantage of the clear advantages of they have. We remain the first and only Windows Application containerization solution allowing for simply installs of Windows written applications by using the installation wizard designed for the application in the first place. This aligns perfectly with all of the ideas of the cloud and virtualization where ultimately the user is key and increasing productivity is what this is all about.

Overall, it was an amazing conference with more than I can write in one blog. This blog is long enough and I can assure you all this is but a fraction of what was discussed and achieved in the short space of a few days at VMWorld. I look forward to sharing much more in the near future as well as seeing how the materialization of new technologies and products showcase our strengths as the leaders of hybrid cloud offerings.

Leave a Reply